Skyscanner has launched a global brand refresh and has announced hitting the significant milestone of 100 million peak monthly active users (MAUs). The travel company is now a leader in the sector, and has declared a bold mission to lead the global transformation to modern and sustainable travel, to meet the needs of both today’s traveller and the travellers of tomorrow.
The company also revealed that it has put more than 172 million flight passengers in the air in the past 12 months, more than many major airlines, with the value of flight tickets bought through Skyscanner in 2018 estimated at USD 23.7 billion. These significant milestones coincide with a global brand re-fresh for Skyscanner, as it looks to demonstrate its position as one of the leaders in travel.
Skyscanner was founded more than 15 years ago and has spent much of that time being at the forefront of travel and innovation. Bryan Dove, CEO of Skyscanner commented: “We know that today’s travellers expect a seamless, mobile first experience. They’re also increasingly aware of the impact travel can have on our environment. As a leader in the industry, we care deeply and have a responsibility in ensuring the joy of travel is something that can be experienced both today and in the future. Our new mission and brand refresh encapsulate this ethos, while our global scale and growth trajectory give us an incredible platform to lead the transformation of travel.”
Skyscanner’s brand refresh is being unveiled across app stores, desktop, mobile web and owned social channels in 52 markets worldwide.
Author: Megha Paul