Wyndham Hotels & Resorts, with approximately 9,200 hotels across more than 80 countries, has outlined growth plans to advance its position during its first global conference as an independent hotel company. The company announced several initiatives designed to elevate its brands, deliver incremental resources to its owners and grow its presence — with a focus on enhancing returns for its nearly 6,000 franchisees.
Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, said: “As the world’s largest hotel franchisor, our commitment to making hotel travel possible for all starts with our franchisees.
“Together, we are elevating our family of iconic brands through innovation in quality and design, operational efficiency, strategic growth and guest experience to shape not only the future of Wyndham but the legacy of our owners around the world.”
On the heels of recent brand-wide redesign efforts for Super 8 by Wyndham and Howard Johnson by Wyndham, the company unveiled a new look for Days Inn by Wyndham.
Revolutionising design and construction
The company is prioritising new-construction growth with the launch of both new and refreshed prototypes designed to lower development costs and capture greater efficiencies, taking a page from the best practices of La Quinta by Wyndham and the success of the recent Moda prototype launch from Microtel by Wyndham.
Driving global growth
As international tourism continues to grow, Wyndham is positioning its well-known brands to capitalise on the rising demand for trusted lodging options for all travellers, particularly everyday travellers and the growing global middle class.
Digital technology evolution
Following its strategic initiative to endorse all of its brands with the “by Wyndham” moniker, one of the largest name changes in the industry’s history, Wyndham is leveraging new technology to expand its digital efforts to drive brand recognition and contribution and enhance the guest experience across its portfolio.
Author: Christian Tolentino
Source: Travel Daily Media