Instagram adds alerts to ecommerce trial for US followers

Instagram has added a new feature allowing US followers of brands including Adidas or Levi’s to request notifications about upcoming product launches.

The trial ecommerce programme, entitled Checkout, is designed to enable users to shop from the brands without leaving Instagram. The new product launch sticker in Instagram Stories and product launch tag in the feed allow people to set reminders for launch date, preview details, and buy when a product is available.

Currently, the function is only available for 20 brands with which Instagram has been working in the US since March 2019.

Source: Paypers


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